Working with the River Group I worked across the development, launch and production of Superdrug TV, a brand-new weekly YouTube series hosted by KISS FM’s Daisy Maskell. I went on to be the series producer and director for the show.
Each episode of the show featured brand-new products, celebrity interviews and a whole host of industry experts; from Nadine Baggott’s skincare school, to sex and relationships expert Alix Fox on the latest dating trends.
From the pilot I worked on eight episodes of Superdrug TV, with guests including Katie Piper, Dianne Buswell and Dani Dyer. The show has been well received with Superdrug’s gen z and millennial audience and, at the end of January 2021, it hit over half a million views.